01 / 06
Asiacell — RED
A telecom identity refresh brought to life across Iraq — print, digital, OOH, and broadcast.
View Project →
Call me AB.
Senior Art Director & Creative Director — Shaping brands, campaigns, and visual systems across global markets.
OBSESSING THE WHOLE DETAIL.
(1) Campaign & Brand Work
Selected Works — Campaigns, Brands & Art Direction
A collection of projects across FMCG, telecom, retail, automotive, and lifestyle brands.
02 / 06
Lay’s / Cheetos / Doritos
FMCG campaign art direction for PepsiCo’s snack portfolio — bold, playful, shelf-stopping.
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03 / 06
Burger King
QSR campaign visuals built for speed, appetite, and brand recognition.
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04 / 06
TeamMart — Bahar 2026
Iraq’s largest retail chain. Full campaign suite — TVC, radio, digital, OOH, in-store — bilingual Kurdish & Arabic.
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05 / 06
It’s Already You
AI-powered campaign concept for Mazda Iraq — a visual personality engine that reads your aesthetic and reveals the Mazda made for you.
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06 / 06
YOOZ by Asiacell
Campaign art direction for Asiacell’s YOOZ brand — a bold youth-targeted telecom identity across digital, OOH, and broadcast.
View Project →(2) AI-Directed Visuals
Future Forward & Experimental
AB Sound
When the work is done, the night shift begins — Techno, Deep House & Dark Techno produced after dark.
(Music Production · Sound Design)
Asiacell •
Lay's •
Cheetos •
Doritos •
Burger King •
TeamMart
Asiacell •
Lay's •
Cheetos •
Doritos •
Burger King •
TeamMart
KOCH •
Mazda Iraq •
YOOZ by Asiacell •
Dae Gardens •
The Workshop •
Vape On
KOCH •
Mazda Iraq •
YOOZ by Asiacell •
Dae Gardens •
The Workshop •
Vape On
WORK THAT NEEDS NO EXPLANATION.
How I Work
A quick look into my creative process — because a great visual is just the beginning.
01
The Brief
Every project starts with listening. Understanding the brand, the market, the audience, and the gap no one else sees.
Discovery
Phase 01
02
Concept & Direction
Ideas take shape. I develop the visual language, mood boards, storyboards, and campaign architecture that holds everything together.
Strategy
Phase 02
03
Art Direction & Production
From key visuals to motion to sound — I direct every detail across print, digital, video, and environmental. Bilingual execution in Kurdish, Arabic, and English.
Execution
Phase 03
04
Delivery & System
The final 10% is what separates good from unforgettable. I deliver production-ready assets and scalable design systems, not just one-off files.
Handoff
Phase 04
@alanbaban
Available for work
Alan Baban
Most people in advertising learn how to sell products.
I learned how to build worlds around them.
For the last 8+ years, I've been moving between agencies, pitch rooms, sleepless deadlines, music studios, and client calls — shaping campaigns, identities, and visuals that people actually feel.
At Brodmann10, I worked on global brands like Lay's, Cheetos, Doritos, and Burger King — creating campaigns where every frame, color, and detail had to hit hard and stay memorable.
Later with M&C Saatchi MENA, I worked on campaigns for Asiacell and regional brands across the Middle East, balancing big ideas with the chaos of real production.
But agency life was never enough.
So I built my own studio: 33 Studio.
From retail giants to automotive, F&B, and lifestyle brands across Kurdistan and Iraq — helping businesses go from "just another company" to something people remember.
And somewhere between all of that, I started producing dark techno and deep house under AB Sound Lab.
Because music teaches you timing. Tension. Energy. Atmosphere.
The same things that make great design feel alive.
Based in Sulaymaniyah. Open to relocation. Always chasing the next heavy idea.
Languages
Kurdish Sorani (Native) / Arabic — Iraqi (Fluent) / English (Fluent)